On July 13, former U.S. Assistant Trade Representative for Europe and the Middle East, Dan Malani, said he believes Trump's letter to the EU was to push the EU to reach a better agreement. Trump had previously threatened in May to impose a 50% tariff on the EU, a move that appears to have accelerated the negotiation process.

However, Malani said the letter may encourage those within the EU who want to retaliate, who believe the U.S. is not serious about reaching an agreement. He said, "These people will feel that their views are justified." (Golden Ten)