According to Cointelegraph, GameStop CEO Ryan Cohen stated in an interview that due to cost increases, the company is adjusting its strategy to reduce reliance on hardware, focusing instead on trading cards and collectibles business, with the possibility of these goods being available for purchase with cryptocurrency in the future.

Prior to this, Ryan Cohen stated that GameStop would not follow the Strategy (formerly MicroStrategy) model but instead has its own unique strategy. Currently, GameStop has a very strong balance sheet with over $9 billion in cash and equivalents. The previous purchase of 4,710 BTC was merely seen as a hedge against inflation and global money printing.