On July 16, according to Cointelegraph, GameStop CEO Ryan Cohen said in an interview that due to rising costs, the company adjusted its strategy to reduce its reliance on hardware and instead focus on trading cards and collectibles, and that these items may be available for purchase with cryptocurrency in the future.

Previously, Ryan Cohen stated that GameStop would not follow Strategy's (formerly MicroStrategy) model, but would have its own unique strategy. Currently, GameStop has a very strong balance sheet with over $9.0 billion in cash and marketable securities, and the purpose of previously purchasing 4,710 BTC was simply to view Bitcoin as a tool to hedge against inflation and global money printing.