Worldcoin has faced significant challenges following its recent rebranding to world network and the unlocking of large token allocations. the rebrand, marked by its launch of the world chain mainnet and introduction of world id 3.0, aimed to enhance user experience through gas-free transactions and nfc authentication. however, market reactions have been mostly negative, with a 10% drop in wld price, potentially indicating broader compliance concerns and ineffective token empowerment strategies. notably, despite a series of positive developments, including entering the meme market, the selling pressure has overshadowed these advancements, raising questions about the project's future viability in the crypto landscape. the market's cautious response to these developments suggests that while technological advancements are important, regulatory compliance and market confidence are equally crucial for the sustained success of crypto projects, especially those undergoing significant transformations like worldcoin.